SEO & 内容经理岗位 职责 1. 制定并执行交易所在全球市场的SEO策略，提升官网及内容平台的自然搜索流量和转化率； 2. 策划、撰写及优化推广内容（News、Blog、Medium、Reddit、交易所公告、文章等），结合交易所行业热点； 3. 开展关键词研究与竞争对手分析，优化现有内容并产出高质量文章，提升搜索排名； 4. 制定并推进外链建设策略，拓展行业媒体、论坛、社区、KOL 等资源，提升品牌权重和域名排名； 5. 使用 SEO 工具（Google Analytics、Google Search Console、Ahrefs、SEMrush 等）监测排名和流量，定期输出SEO数据分析和优化报告。 SEO & Content Manager Responsibilities 1. Develop and execute SEO strategies for the exchange in global markets to increase organic traffic and conversion on the official website and content platforms. 2. Plan, write, and optimize promotional content (News, Blogs, Medium, Reddit, exchange announcements, articles, etc.) aligned with industry trends. 3. Conduct keyword research and competitor analysis, optimize existing content, and produce high-quality articles to improve search rankings. 4. Develop and implement backlink strategies, expanding resources through industry media, forums, communities, and KOLs to enhance domain authority and brand visibility. 5. Utilize SEO tools (Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.) to monitor rankings and traffic, and deliver regular SEO analysis and optimization reports.
任职要求 1. 本科及以上学历，市场营销、传播学、计算机或相关专业优先； 2. 能阅读英文网站，英文可作为日常工作语言； 3. 3年以上SEO相关工作经验，有全球市场SEO成功案例(区块链/加密货币行业经验优先)； 4. 具备较强的英文写作能力，能够独立产出英文内容（博客/论坛/社区）； 5. 熟练使用网站测试工具、网站优化工具、流量分析工具等 SEO常用工具； Requirements 1. Bachelor’s degree or above, preferably in Marketing, Communications, Computer Science, ora related field. 2. Ability to read English websites, and English can be used as a working language. 3. 3+ years of SEO experience with proven success in global markets (experience in blockchain/cryptocurrency industry preferred). 4. Strong English writing skills, capable of creating content for blogs and forums. 5. Proficiency with SEO tools such as website testing, optimization, and traffic analysis tools
Token激励 国际化团队 感兴趣的伙伴请将中文&英文CV发送至summer.yang@yex.io Telegram: SummerYang0 微信：SummerYang012 Token motivation International team If you’re interested, please send your Chinese and English CVs to: summer.yang@yex.io Telegram: SummerYang0 WeChat: SummerYang012
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