1. 策划并执行交易所平台活动(交易大赛、充值赠金、任务活动等),提升用户活跃与留存; 2. 与产品、设计、技术、运营团队紧密合作,推动活动从概念到上线落地; 3. 分析活动数据及用户反馈,不断优化活动策略与ROI; 4. 关注行业热点与竞品动态,创新活动形式以增强品牌吸引力; 5. 支持市场推广及BD团队的联合活动执行。 1. Plan and execute exchange platform campaigns (trading competitions, deposit bonuses, task-based campaigns, etc.) to enhance user engagement and retention. 2. Collaborate closely with product, design, tech, and operations teams to drive campaigns from concept to launch. 3. Analyze campaign data and user feedback to continuously improve strategies and ROI. 4. Stay up to date with industry trends and competitors to innovate campaign formats and enhance brand appeal. 5. Support cross-team campaigns with marketing and BD teams.
1. 3年以上加密行业经验,了解交易所的业务模式与用户行为; 2. 了解交易所的现货和合约业务,有平台活动策划和运营经验; 3. 具备良好的项目管理能力与跨部门协作沟通能力; 4. 英语可作为工作语言,可撰写书面内容; 5. 数据驱动,对用户增长和活动ROI有敏锐的分析能力。 1. 3+ years of experience in the crypto industry with solid understanding of exchange business and user behavior. 2. Familiar with spot and futures products and proven experience in platform campaign planning and execution. 3. Strong project management and cross-team communication skills. 4. English proficiency for daily work, with the ability to handle content writing . 5. Data-driven mindset with strong analytical skills for user growth and campaign ROI evaluation.
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