Product Marketing Manager 增长产品营销专家 What you'll do Go-to-Market Strategy: Plan and execute GTM launches for new products, features, and campaigns in collaboration with product, marketing, and regional teams. Positioning & Messaging: Craft compelling narratives and value propositions tailored to different customer segments. Market Insights: Conduct market and competitor research to identify opportunities, threats, and emerging trends. User Understanding: Analyze data, and gather feedback to translate user insights into product/marketing improvements. Cross-Functional Collaboration: Work closely with Product, Branding, and Regional teams to ensure consistent and effective communication. Content & Enablement: Develop product marketing assets (one-pagers, FAQs, decks, videos) to support sales, PR, and user education. Performance Tracking: Define and measure KPIs for product campaigns, reporting outcomes and lessons learned
What you'll need Bachelor's degree in Marketing, Business, Communications, or related fields. 3–6 years' experience in product marketing, preferably in crypto, or technology sectors. Strong grasp of cryptocurrency, blockchain, and financial markets. Proven track record of executing GTM strategies and managing cross-functional projects. Excellent communication skills in English (additional languages a plus). Analytical, data-driven mindset with creative storytelling ability. Ability to thrive in a fast-paced, global, and highly collaborative environment.
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