职位描述

1. Plan and execute integrated marketing campaigns (online/offline events, community management, and content marketing) aligned with platform goals and user needs, while managing budgets and optimizing performance. 2. Monitor campaign results, analyze performance metrics, and refine strategies to enhance user experience and ROI. 3. Expand and manage global exchange channels, including KOL partnerships and community development initiatives. 4. Drive user acquisition and transaction growth through targeted channel operations and data-driven resource allocation. 5. Develop and implement user growth strategies to improve engagement, retention, and lifetime value across the user lifecycle. 6. Build and enhance data analysis frameworks to track operational metrics and continuously optimize performance. 7. Conduct competitive and industry analysis to identify trends, benchmark best practices, and recommend strategic improvements. 1. 结合平台目标与用户需求，策划并执行整合营销活动（包括线上/线下活动、社区运营及内容营销），同时负责预算管理与效果优化。 2. 跟踪营销活动效果，分析关键数据指标，并持续优化策略以提升用户体验和投资回报率（ROI）。 3. 拓展并管理全球交易平台渠道，包括 KOL 合作及社区建设等合作项目。 4. 通过精准渠道运营与数据驱动的资源配置，推动用户获取与交易量增长。 5. 制定并落地用户增长策略，提升用户参与度、留存率及全生命周期价值（LTV）。 6. 建立并优化数据分析体系，跟踪运营指标并持续提升运营效率与效果。 7. 进行行业与竞品分析，洞察市场趋势，对标行业最佳实践并提出策略优化建议。

职位要求

1. Bachelor’s degree or higher in Marketing, Computer Science, or a related discipline. 2. Minimum 3 years of experience in web3 or crypto industry operations, preferably with overseas market exposure. 3. Solid understanding of social media operations, content marketing, and user growth strategies. 4. Proven expertise in campaign planning, execution, and data analysis. 5. Strong communication, collaboration, and ability to perform under pressure. 6. Fluency in Korean and either English or Chinese. 1. 本科及以上学历，市场营销、计算机或相关专业优先。 2. 3年以上 Web3 或加密行业运营经验，有海外市场经验者优先。 3. 熟悉社交媒体运营、内容营销以及用户增长策略。 4. 具备活动策划、执行及数据分析能力。 5. 具备良好的沟通与协作能力，并能够在压力环境下高效工作。 6. 韩语流利，并能使用英语或中文进行工作沟通。

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