Campaigns & growth ops • Plan and execute growth campaigns tied to product launches, partner integrations, and market moments • Build the measurement stack: what's moving TVL, what's noise, what's the ROI per channel • Brief and direct co-marketing with BD on partner integrations • Drive communication with users via town halls and written updates • Turn our ambassador program from spec into a real acquisition and referral channel with attributable numbers Brand & narrative • Develop and own Perena's market thesis • Edit and direct content output across channels; write the high-stakes pieces yourself Team • Manage and develop the social and community team members; set their goals, run their reviews
• 3–5+ years in marketing, with meaningful time owning campaigns or growth in DeFi, fintech, or another high-velocity vertical • You've owned a number. You can talk about deposit-driven funnels, email attribution, or campaign ROI without hand-waving • You understand blockchain-based finance. You have a point of view on what's working in the market right now and why • Strong writer and storyteller who understands the nuances of difference channels and audiences • You operate well with a CEO who is direct and wants a thought partner, not a marketer who needs a brief for everything
$80,000 - $160,000 / yr • base + meaningful equity, scaled to experience • Real ownership of a function during the most defining stretch of company growth • Remote-first, flexible working hours
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