Growth Content Manager (Sports & Prediction Markets) Build and manage the sports content calendar across web, SEO/AEO, affiliate, social, and other distribution channels Develop full funnel content plans around major US sports, including NFL, NBA, MLB, NHL, college football and college basketball Identify topical opportunities around key fixtures, major sporting events, seasonality, betting interest and prediction market activity Work with internal specialists across SEO/AEO, Paid, Affiliate, Social and Product to align content with channel priorities Ensure content supports organic visibility across traditional search engines and AI answer surfaces, audience engagement, affiliate performance and conversion goals Brief internal and external writers, editors and subject matter experts Monitor content performance and use insights to improve planning, prioritisation and execution Work with internal and external resources to support digital PR efforts Set up detailed SEO and AEO tracking and reporting Utilise and enhance AI content production workflows to speed up production Collaborate on ASO production and reporting with internal stakeholders Stay up to date with the latest developments across US sports, prediction markets, betting markets, SEO/AEO, affiliate and social media
Experience in sports content, iGaming, or a similar digital content role Exceptional knowledge of major US sports, particularly the NFL and NBA, with broader understanding of MLB, NHL, college football and college basketball Experience creating and managing content calendars across multiple channels Knowledge or experience of prediction markets, betting markets, odds, futures, props, picks or related sports wagering concepts Deep experience working in digital PR, SEO/GEO, or other digital content areas Capacity to work cross-functionally with specialist marketing teams like SEO/AEO, Paid, Affiliate, Social, Product Critical editorial judgement, with the ability to balance speed, accuracy, user value and commercial relevance Analytical mindset, with the ability to interpret performance data and turn it into clear content priorities and engaging narratives Comfortable working in an innovative, truly fast-paced, and performance-driven environment
$80,000 - $120,000 a year Competitive salary and benefits package Opportunity to help build and shape a high-growth sports and prediction markets content vertical Flexible remote working policy Collaborative and dynamic working environment with a focus on innovation and performance Access to leading SEO, analytics, content and growth tools
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