Plan and execute integrated marketing campaigns across content, social, email, and community channels to drive awareness and adoption. Own Plume's content calendar, including blog posts, threads, newsletters, and educational content explaining RWAfi concepts to varied audiences. Partner with Design on campaign assets, landing pages, and launch materials for new products and partnerships. Coordinate co-marketing with issuer and institutional partners around new asset launches and integrations. Manage and grow Plume's social presence (X/Twitter, Discord, Telegram) and community engagement programs. Track and report on campaign performance (reach, engagement, conversion) and iterate based on data. Support BD and leadership with talking points, one-pagers, and materials for conferences and press.
3+ years of marketing experience, ideally in crypto, fintech, or another technical/regulated industry. Strong writing skills; able to make complex financial and technical concepts clear and compelling. Experience running multi-channel campaigns and measuring performance against clear KPIs. Comfortable working cross-functionally with Product, BD, and Design in a fast-moving environment. Familiarity with crypto-native channels and community norms (X, Discord, Telegram). Preferred Experience Prior marketing experience at a crypto protocol, exchange, or DeFi project. Experience marketing to both retail crypto users and institutional/TradFi audiences simultaneously. Familiarity with RWA tokenization, DeFi primitives, or securities-adjacent marketing compliance considerations.
Competitive salary, equity/token allocation, and comprehensive benefits. Significant ownership over campaigns and channels from day one. A collaborative, remote-first team building category-defining products in RWAfi. Direct exposure to product launches, partnerships, and the broader crypto/TradFi ecosystem.
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