Social Media - Youtube - Create and post compelling content and copy across social media platforms like Twitter, YouTube. - Help develop and execute strategies across social media channels, including but not limited to contests, partnerships, interactive content, and content series. - Engage with high frequency with our very active communities across social platforms to drive deeper passion, interest, and excitement - Monitor trends in social media, and apply that knowledge to create viral content. - Develop an optimal posting schedule, considering web traffic and customer engagement metrics. - Brainstorm new, creative approaches to influencer and social media campaigns. - Keep abreast of emerging trends, technologies in social media. - Organically grow social following across all channels to hit monthly/quarterly follower goals while maintaining high engagement. - Own the social media content calendar and publishing cadence for social channels that align with brand marketing calendar, editorial, and cultural moments & trends. - Provide data analysis and metric reporting - You will be the voice of our company to our community and the voice of the community to our company.
- Have a passion for content - Excellent copywriting skills and ability to deliver creative content (text, image and video) - Live and breathe social media with an always-on mentality; passionate user of digital technologies & knowledge of social media best practices. - You have strong functional knowledge of key social media channels, including but not limited to: Facebook, Instagram, YouTube, and LinkedIn, and understand how best to use platforms to help amplify the company’s brand. - Have a strong understanding of social media trends and are willing to interact online in real-time with influencers and trending topics - Can operate independently without close supervision or day-to-day direction - Think outside the box and can devise brilliant solutions to complex problems - Have an exceptional ability to listen and connect with people - Create clever and compelling social media captions, and your replies to followers are helpful and empathetic - Have a high emotional intelligence and excellent verbal, interpersonal, and written communication skills. - Love to create content for social media, and you are skilled at creating engaging video and graphic content - Have a talent for writing copy for social media that is “pitch-perfect” using branded voice and tone - Intrigued by our unique mix of building an iconic company by creating a profoundly passionate community filled with humour.
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