-Design and execute comprehensive marketing campaigns tailored for different product life cycle stages, including go-to-market, growth, and maintenance phases. -Leverage analytics to drive marketing decisions and focus on high-impact strategies. -Spearhead co-marketing campaigns by discovering opportunities and establishing partnerships within the industry. -Keep abreast of current DeFi and blockchain trends to position nuanced and esoteric products strategically. -Analyze metrics to evaluate campaign performance and adjust strategies as needed. -Work collaboratively across departments, including business development, product, and design teams, to generate qualified leads and business opportunities. -Develop and manage a strategy that maintains the brand voice for each of our networks across various platforms such as X(Twitter), Discord, YouTube, and Medium. -Create and oversee digital content, including animated videos, blog posts, and social media updates. -Collaborate with other creators and design teams to produce visually appealing and informative content. -Utilize AI tools to maximize output effectively. -Update websites and documentation to reflect current offerings and market demand. -Willingness to work across EST time zones and adapt to a distributed remote work environment.
-2+ years in marketing or a related field. -Bachelor's degree in Marketing, Communications, Journalism, or a related field is preferred. -Proven marketing experience, focusing on multi-channel strategies, including digital and content marketing. -Experience in leveraging analytics for effective marketing. -Proficient in video editing and Figma. -Experience working with external marketing teams to lead co-marketing initiatives. -Exceptional understanding of DeFi and blockchain concepts. -Excellent written and verbal communication skills in English. -Demonstrated ability to understand complex concepts and translate them into consumer-friendly language. -Personal interest in the crypto and DeFi sectors.
/ Link: https://jobs.lever.co/BlockSwap/f0ae6aef-4507-431e-8270-5e7e841b92d1
Map For Jobs — Web3行业的求职地图