Product Marketing Manager -Create a strong narrative on the value of the product and translate it into persuasive consumer messaging, sales/partnership collateral, presentations, and content that can be used across various marketing channels -Develop content tailored to user cohorts across blogs and emails and own publication -Define and segment target customer personas and tailor marketing strategies and campaigns to address each segment's specific needs and pain points -Partner with cross-functional leadership including design, engineering, product, and partnerships -Conduct market research to gather data on target markets, customer needs, and competitive landscapes. Use market research to inform compelling positioning, inform product strategy, and identify growth opportunities -Lead go-to-market development and execution of new product launches -Publish world-class content about regulations, crypto taxes, user insights
-7+ years of experience as a product marketer or related function (e.g., product management, content marketing) -Proven impact in product marketing to grow and retain users -Impeccable written and verbal communication -Ability to craft compelling narratives and messages that resonate with target audiences -Strong knowledge of the crypto industry and interest in crypto -Proficiency in marketing tools and analytics platforms (e.g., Iterable, Ghost) -Strong project management and cross-functional collaboration skills
/ Link: https://jobs.ashbyhq.com/cointracker/74584b64-93ab-41eb-9759-68f5dd90c2ce
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