-Develop and implement data-driven marketing campaigns and initiatives in accordance with major business development and engineering milestones -Evangelize and onboard new users through the Berachain ecosystem across a variety of traditional and crypto-native mediums including Twitter Spaces, Discord, and more. -Organize in-person and virtual events around the Berachain community and ecosystem -Direct logistics around content creation for advertising campaigns and associated events -Drive and quantify user acquisition, retention and growth across multiple userbases and archetypes -Determine ROI and expected value of marketing initiatives and campaigns, and collaborate with internal stakeholders to identify highest value opportunities -Develop and maintain a deep understanding of the blockchain market and competition, and use this knowledge to inform marketing decision -Work cross-functionally with design, engineering, BD, and other teams to ensure successful product launches and ongoing product improvement. -Act as a user & protocol advocate, regularly engaging with users, protocols and other stakeholders to gain insights and feedback on the product.
-Track record of leading and scaling marketing initiatives and teams at leading L1s or blue chip DeFi protocols -3+ years of experience in marketing, business development, sales, finance, preferably in the blockchain or financial technology industry, with a particular eye on DeFi and blockchain infrastructure technologies -Strong understanding of blockchain technology and communities, particularly the EVM and Cosmos ecosystems -Experience managing social accounts and media/advertising initiatives (Twitter, Discord, Instagram, Facebook, Google etc) -Experience running and managing lead generation, nurture campaigns, optimizing campaigns and realizing meaningful conversion metrics and ROI -Thorough knowledge of the current DeFi, NFT-fi, GameFi, etc landscapes in the on-chain ecosystem -Robust interpersonal communication and collaboration skills -Experience building and scaling marketing teams to promote crypto-native and traditional brand awareness -Strong problem-solving and analytical skills, with the ability to identify and prioritize product features and requirements based on customer needs, market trends, and business goals. -An ideal candidate will have experience in both tradfi/web2 and crypto-native marketing initiatives -Experience with HTML, CSS, and Wordpress for the buildout of simple webpages is an asset
80K - 999,999 USD a year
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