Product Marketing Specialist/Manager Job Description: As a Product Marketing Manager at Cobo, you will play a pivotal role in creating compelling product content, translating technically complex information into easy-to-understand contents for our institutional clients. The successful candidate will also play a key role in the development and execution of go-to-market plans for new features and product launches, and in shaping our B2B product marketing strategy. Content creation: Craft compelling product narratives and value propositions that resonate with our target audience ( financial institutions, web3 companies, developers, traditional firms, etc). Create engaging and informative product collaterals, such as user manuals, whitepapers, case studies, etc, and sales enablement materials (pitch decks, brochures). Translate complex technical concepts into clear, concise, and accessible language. Collaborate with product managers, designers, and technical writers to create UI/UX copies for web and mobile applications. Go-to-market strategy: Devise and execute go-to-market plans for new feature launches and product lines Drive product awareness and demand through targeted marketing campaigns and partnerships Collaborating across sales, marketing, and product teams to achieve revenue goals Market insights: Stay updated on market trends to understand user needs, preferences, and industry trends. Analyze data and generate actionable insights to inform product marketing initiatives and optimize campaign performance.
Key Requirements: Min. 3 to 5 years of experience in product marketing, product documentation, UI/UX writing, or related areas. Experience in B2B tech/fintech, cybersecurity, and/or SaaS, with knowledge and passion for Web3 and blockchain Bachelor's degree in Marketing, Communications, or a related field. Bilingual (Chinese/English), with exceptional writing, editing, and oral communications skills on highly technical subjects. Demonstrated expertise in creating compelling product collaterals, technical content and UI/UX copywriting. Strong analytical and data-driven approach to marketing effectiveness and optimization. Results-oriented with a proactive and self-motivated work ethic.
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