Key Responsibilities: Trading Volume Growth: 1.Develop and implement strategic marketing plans to achieve trading volume growth targets in the assigned regions. 2.Monitor and analyze trading volume metrics to identify trends and opportunities for improvement. 3.Work closely with the trading and analytics teams to align marketing efforts with trading strategies. Partnership Management: 4.Maintain and establish long-term partnerships with Key Opinion Leaders (KOLs) and influencers in the cryptocurrency space. 5.Develop and nurture relationships with key partners to drive user acquisition and engagement. 6.Coordinate with the partnerships team to identify and onboard new KOLs that align with our brand values and goals. KPI Analysis and Adjustments: 1.Conduct regular KPI analysis to measure the effectiveness of marketing campaigns and initiatives. 2.Adjust marketing strategies and tactics based on performance data to ensure continuous improvement and achievement of targets. 3.Prepare and present detailed reports on marketing performance and ROI to senior management. Contract Negotiation and Formulation: 1.Lead contract negotiations with KOLs, influencers, and other strategic partners. 2.Formulate and manage contracts to ensure mutual benefits and compliance with company policies. 3.Collaborate with the legal team to review and finalize partnership agreements. Market Research and Opportunity Exploration: 4.Conduct ongoing research to identify new market opportunities and trends in the Web3 and cryptocurrency sectors. 5.Analyze competitive landscape and user behavior to inform marketing strategies. 6.Propose and execute market entry strategies for new regions and segments.
Qualifications 1. Minimum 1-3 year experience in growth. 2. Strong network within kols. 3. Results-oriented with a focus on achieving measurable outcomes.
LBank is a global digital asset exchange established in 2015, offering secure and efficient trading of major cryptocurrencies. With a commitment to innovation, LBank provides advanced financial products like grid trading and savings options, ensuring a robust and user-friendly experience. The platform is known for its rigorous project vetting and security measures, making it a trusted choice for digital asset management and growth.
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