Chief Marketing Officer (CMO) Location: Remote / Flexible (Preference for candidates familiar with Web3, Bera Chain ecosystem, or adult toy industry) About Eden: Eden is an innovative Web3 project on the Bera Chain, focused on the adult toy industry with a unique Decentralized Physical Infrastructure Network (Depin) model. Our app allows users to match with strangers and interact with toys, offers remote therapy services via token payments, and includes a mining function to generate Eden tokens. We aim to empower users by blending emotional connection, fun, and innovative technology within a community-driven, Web3-based ecosystem. We’re looking for a dynamic and strategic Chief Marketing Officer (CMO) to lead and shape Eden’s marketing initiatives, drive user engagement, and ensure the brand’s presence and growth within the Web3 space, particularly on the Bera Chain. Key Responsibilities: Strategic Leadership: Define and execute Eden’s overall marketing strategy, aligning with the project's mission to deliver emotional and pleasure value while leveraging the Web3 and Bera Chain ecosystem. Brand Development: Build and refine Eden's brand identity to stand out in the Web3 and adult wellness market. Ensure the brand resonates with both crypto-native users and broader Web2 communities. Growth Marketing: Drive user acquisition and retention through performance marketing campaigns, product partnerships, and content strategies. Community Engagement: Build a vibrant, engaged community, particularly among Web3 enthusiasts, women in the space, and adult wellness advocates. Champion Eden’s mission at Web3 events, online platforms, and within the Bera Chain ecosystem. Collaborations & Partnerships: Lead strategic partnerships with other Web3 projects, influencers, and brands, focusing on aligning Eden with projects on the Bera Chain and within the adult wellness industry. Data-Driven Insights: Leverage data and analytics to optimize marketing efforts and track ROI across campaigns, community growth, and product adoption. Team Leadership: Build and lead a high-performing marketing team, ensuring they have the tools, resources, and motivation to deliver results.
Experience: Minimum of 5-7 years in a senior marketing role with proven experience in Web3, blockchain, or a tech-driven ecosystem. Experience in the adult wellness or related industries is a plus. Expertise in Web3: Strong understanding of Web3 technologies, including blockchain, tokenomics, and decentralized applications, particularly within the Bera Chain ecosystem. Creative and Analytical: A blend of creative marketing instincts and strong analytical skills. Ability to develop and execute innovative campaigns that engage and grow communities while tracking performance metrics. Leadership: Proven ability to lead and inspire a team. Experience working in a startup environment or on cross-functional teams. Cultural Fit: Passionate about Eden’s mission to empower users and break down barriers in the adult wellness industry. Open-minded and adaptable to the fast-changing Web3 landscape. Communication: Excellent written and verbal communication skills, with the ability to articulate complex ideas in simple terms to various audiences. Preferred Qualifications: Experience in managing and growing communities within Web3 or decentralized platforms. Familiarity with Bera Chain and its ecosystem. Established relationships with Web3 influencers or adult wellness advocates.
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