Marketing Operations Specialist Manage and optimize Figment’s marketing tech stack, including Pardot, Salesforce, Google Analytics, and WordPress. Develop, document, and refine marketing workflows, ensuring efficient and scalable operations across the team. Design and execute A/B and multivariate tests for email campaigns, landing pages, and other digital assets to improve engagement and conversions. Build and maintain marketing dashboards to measure performance across channels and campaigns, enabling clear visibility into ROI and pipeline impact. Implement and oversee lead scoring, segmentation, and nurturing processes in Pardot to support the sales pipeline. Collaborate with the content team to optimize WordPress pages for campaign performance and tracking. Create reporting frameworks for email marketing performance and audience engagement metrics, delivering actionable insights to the team. Troubleshoot and resolve technical issues in marketing systems to ensure continuity of operations. Stay up to date on marketing technology trends and recommend new tools or processes for enhanced efficiency.
Proven experience with B2B marketing operations, particularly using Pardot and Salesforce. Skilled in Google Analytics, with the ability to analyze and report on campaign performance. Proficient in managing and optimizing WordPress for content marketing purposes. Strong knowledge of A/B and multivariate testing, with a track record of using data to drive marketing decisions. Expertise in email marketing campaign design, execution, and reporting. Highly analytical and detail-oriented, with a knack for problem-solving. An excellent communicator who thrives in a cross-functional, remote-first team. Self-motivated and comfortable working independently, with the ability to prioritize multiple projects. Even Better If You Have Experience implementing advanced lead scoring and nurturing strategies in Pardot. Familiarity with data visualization tools. Basic knowledge of SQL for custom reporting and data analysis. A background or interest in blockchain, Web3, or crypto ecosystems.
100% remote-first environment. Our flagship office is in Toronto, Canada. We also have additional co-working spaces in New York, Montreal, London, and Singapore. That means if you want to do your things in the office (if you’re near one), at home, or a bit of both, it’s up to you. 4 weeks of PTO that kick in day one, with an additional 1 week of flex days. Extended company-paid health benefits that kick in day one. Best in class parental leave and flexible arrangements. A home office stipend to create a space that you enjoy working in. Monthly Wifi reimbursement. A yearly Learning & Development budget. 401K (US) or RRSP match (Canada). Stock Options in the company. A competitive bonus (based on company performance) that is distributed bi-annually - we believe that the company’s success should be shared with our employees often For roles listed within the Sales Department, there is instead a competitive commissions structure which will be outlined during your first interview with Figment Annual onsite company gatherings and retreats to inspire team bonding, collaboration, and fun!
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