- Develop and execute marketing campaigns focussing on target audience identification, creative direction, copywriting, and performance reporting. - Translate features and use cases into audience-specific benefits that clearly articulates the protocol's value proposition and differentiates it from competitors. - Collaborate with product and engineering teams to refine user onboarding and retention strategies based on data-driven insights. - Foster an engaged user community in collaboration with community managers. - Leverage partnerships with protocols, chains, and dApps to drive growth through co-marketing and ecosystem initiatives. - Analyze user behavior and feedback to continuously improve acquisition and retention efforts. - Track and report key growth metrics to measure success against goals.
- 3+ years of experience in growth or product marketing, preferably for B2C products or protocols. - Proven track record of managing all aspects of successful marketing campaigns for protocols or products used by millions of users - Hands-on experience managing user acquisition for Consumer Apps, Wallets or DeFi protocols. - Deep understanding of Web3 ecosystems, including DeFi and layer 1/2 chains. - Proficiency with Web3 analytics tools like Dune Analytics or Nansen. - Strong analytical skills with ability to draw insights from various data sources - Experience with paid acquisition, KOL partnerships and content marketing. - Excellent communication and stakeholder management skills. - Familiarity with community-led growth strategies and building engaged user communities.
- We have real scale - our product reaches millions of people in crypto and our users love us - No micromanagement bullshit. We trust each other and empower employees to make decisions autonomously. - We are a team of builders- we’re always shipping - Good vibes - we are all team players that only want the best for each other and the company. - Remote Friendly - Enjoy the flexibility of remote work.
Map For Jobs — Web3行业的求职地图