- Develop and implement email and social media marketing strategies to promote our Bitcoin wallet and engage with our target audience across platforms such as Twitter, Threads, Tiktok, LinkedIn, and Reddit. - Create compelling and engaging content for social media platforms, including posts, graphics, tutorial and entertaining Tiktok videos, and infographics, that align with our brand voice and resonate with our community. - Monitor social media channels, respond to user comments and inquiries in a timely manner, and foster meaningful interactions to build strong relationships with our community. - Plan and execute social media campaigns to drive user acquisition, blockchain education, and increase user engagement with our product. - Stay updated on industry trends, news, and relevant events in the Web 3 and crypto space, leveraging this knowledge to curate and share relevant content that provides value to our community. - Track and analyze key social media metrics, such as reach, engagement, and conversion rates, to measure the effectiveness of our social media efforts and identify areas for optimization. - Collaborate with cross-functional teams, including growth, design, and product, to align social media activities with broader marketing initiatives and ensure consistent brand messaging. - Explore partnerships and collaborations with influencers, thought leaders, and relevant communities in the crypto industry to expand our reach and drive brand awareness. - Stay informed about platform-specific best practices and emerging trends, continuously optimizing our digital marketing strategies and tactics.
- 3-5 years previous experience in social media marketing in the Web 3/ crypto industry. - Proven track record of managing social media platforms, creating engaging content, and driving community engagement. - Excellent written and verbal communication skills in English, with the ability to convey complex concepts in a clear and concise manner. - Deep understanding of various social media platforms, their audiences, and best practices for content creation and engagement. - Passion for Web 3, crypto, blockchain technology, and decentralized finance, with a strong desire to stay up-to-date with industry trends. - Creative mindset and ability to think outside the box to develop innovative social media campaigns. - Strong analytical skills, with the ability to track, measure, and interpret social media metrics to inform decision-making. - Ability to work independently and collaboratively in a fast-paced, startup environment.
$50k – $75k • 0.03% – 0.1% Link: https://wellfound.com/company/xverse/jobs/2740418-marketing-specialist