Growth Marketing Manager -You will play a fundamental role in achieving our customer acquisition objectives, enriching data sets and implementing lead scoring best practices. -As our HubSpot Operations Specialist, you'll lead the system discovery process, design the ideal HubSpot-centered systems, and help train new team members on how to operate successfully -Evaluate marketing requirements, our current tech stack, and business objectives to define a system that allows for organizational alignment -As the Hubspot CRM administrator, you’ll be creating and maintaining our marketing and business development platforms, including but not limited to, our customer relationship management and market intelligence platforms. -Create tracking campaigns that support the measurement of demand gen efforts -Work with Operations and Investment teams to maintain the data flow and accurate tracking through the tech stack -Establish closed-loop analytics between marketing and sales to understand how our inbound campaigns are performing -Define the future state processes and the customer journey(s) that will govern how to implement HubSpot effectively -Own the HubSpot configuration including data capture & collection, automation engineering, database segmentation, CRM configuration, campaign set up, technical integrations, product updates, attribution & reporting, and user adoption activities -Create, segment, and manage custom properties and record customization within Hubspot -Managing our paid media agency -Serve as the data integrity steward to ensure data accuracy through quality assurance protocols and audits -You are vigilant to best practices and sign-off processes for content creation and production -Generate basic email marketing templates and set up email marketing campaign automations
-You are certified and have expertise in HubSpot administration, implementation, process improvement, and automation -You have expertise and at least 3 years in HubSpot administration, implementation, process improvement, and automation. You have an understanding of inbound marketing methodology -Able to work in a fast-paced environment, juggling multiple objectives at once, as required -You are interested in a strategic and multi-channel approach -You are curious about leveraging technology to improve business processes -You’re a self starter with strong time management and organizational skills -You have partner marketing experience or a keen interest to develop in this area
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