1. Social media and community management ● Develop and execute social media strategies to engage the Korean users, including but not limited to Kakao, Naver, Twitter, Instagram, Youtube, Tiktok. ● Create and curate compelling content for various social media platforms. 2. Brand Reputation Management: ● Monitor and manage the brand's online presence in the Korean market. ● Respond to customer feedback, inquiries, and complaints in a timely and professional manner. 3. Localization, Translation, and Proofreading: ● Adapt global marketing campaigns and materials for the Korean market, considering cultural nuances and preferences. ● Translate marketing materials and other documents from English/Chinese to Korean, ensuring accurate and culturally appropriate translations. ● Proofread and edit Korean content to maintain high-quality standards. 4. Korean Market Business Development: ● Identify opportunities for partnership expansion with local ads channels, aiming to expand our promotion channels. ● Develop creative collaborations and sponsored content initiatives with bloggers and influencers, aligning with our brand values and target audience. 5. Press Release and Sponsored Article Management: ● Coordinate the creation and distribution of press releases and sponsored articles in the Korean market. ● Collaborate with PR agencies and media partners to maximise exposure and brand awareness.
1. Bachelor's degree or higher in Marketing / Corporate Communications or relevant disciplines. 2. Minimum of 2 years’ experience in Korean marketing, preferably in the cryptocurrency or FX industry. 3. Native-level fluency in Korean and proficiency in English and/or Chinese, with excellent written and verbal communication skills. 4. Analytical mindset with the ability to interpret data and make data-driven decisions. 5. Strong understanding of the Korean crypto market, culture and consumer behaviour. 6. Immediate available is highly preferred.
Year-end rewards