Job Description: Job Responsibilities: Develop and execute a comprehensive brand strategy that aligns with the company's mission and goals. Ensure consistent brand messaging across all touchpoints. Build rapport with media outlets, journalists, and influencers. Plan and coordinate press releases, interviews, and media coverage to promote the company's media presence. Organize events to promote the company and engage with our target audience effectively. This includes both physical and online events. Create and curate engaging content for our social media platforms, manage campaigns, and drive engagement. Build relationships with relevant communities and organizations. Collaborate on initiatives to increase our brand awareness. Create compelling content, including articles, blog posts, visuals, etc. Utilize data and analytics to track the success and impact of branding initiatives. Make data-driven decisions for continuous improvement. Work closely with cross-functional teams, including sales, product development, legal, etc, to ensure alignment.
Job Requirements: Key Requirements: Bachelor's degree in Communications, Marketing, or a related field. At least 3-4 years of relevant experience in PR, branding, social media, events planning, and community management. Strong project management skills with a track record of successful campaigns. Exceptional writing and editorial skills Proficiency in video editing software and graphic design tools is a plus. Knowledge or experience in the cryptocurrency industry is a major plus. Go-getter mindset and the willingness to work hard and get things done. Bilingual (Chinese/English).
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