Key Responsibilities • Cultivate and Engage BTC Holders: Target institutional investors such as hedge funds, family offices, pensions, and sovereign wealth funds to commit Bitcoin assets to the Yala platform, leveraging deep industry connections • Build and Manage Strategic Partnerships: Engage with institutional clients, crypto- native funds, and financial institutions to establish long-term relationships, delivering tailored value propositions • Sales Leadership: Drive institutional asset inflows by managing the full sales lifecycle, from prospecting to contract closure, ensuring Yala’s product offerings meet the evolving needs of Bitcoin holders • Client Education & Onboarding: Develop and deliver compelling presentations to institutional clients, educating them on the benefits of YU and Bitcoin’s utility within DeFi environments • Institutional Market Analysis: Continuously monitor institutional trends in Bitcoin and digital asset investment to inform product development and refine go-to-market strategies • Collaborate with Product Teams: Work closely with Yala’s product and engineering teams to align product development with the needs of institutional investors, ensuring a seamless integration of BTC assets into the platform
Requirements • Proven experience in institutional sales within asset management, crypto, or fintech sectors, with a track record of raising significant capital from institutional investors • Extensive knowledge of Bitcoin and digital asset markets, especially within institutional investment frameworks • Strong relationships with BTC holders and asset allocators within hedge funds, family offices, or asset management firms • Ability to craft and articulate compelling investment narratives for risk-adjusted returns in digital asset
The Head of Institutional Growth will lead efforts to source Bitcoin holders (including institutional investors such as hedge funds, asset managers, family offices, and high- net-worth individuals) to allocate BTC assets to Yala’s platform. This role requires a deep understanding of institutional investment practices, crypto markets, and the growing DeFi space.
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