1. Develop and implement a comprehensive marketing strategy across different channels (online, offline, community-driven, etc.) to drive user acquisition and brand visibility. Set KPIs, allocate budgets, and ensure alignment with company goals and values. 2. Establish and maintain a strong brand identity and positioning in the Web3 market. Oversee visual brand assets, content guidelines, and messaging to ensure consistency across all platforms. 3. Craft and manage end-to-end marketing campaigns to promote new product launches, partnerships, and community events. Monitor and analyze campaign performance, iterating based on data-driven insights. 4. Nurture and grow our online community across social channels (Twitter/X, Discord, Telegram, LinkedIn, etc.). Build relationships with influencers, KOLs, and thought leaders in the Web3 space to amplify reach. 5. Oversee the creation of compelling content (blog posts, whitepapers, videos, newsletters, etc.) that educates and engages both crypto-native and mainstream audiences.Represent the brand at industry events, conferences, and panels, sharing expertise on market trends and building a reputation as a thought leader. 6. Identify and negotiate strategic partnerships with key projects, teams, and communities to expand brand presence. Collaborate with cross-functional teams (Product, Operations, Community) to ensure cohesive, impactful partnerships. 7. Track marketing metrics (CAC, LTV, engagement rates, conversion rates) and provide regular performance reports to the executive team. Use data insights to optimize campaign strategies and improve ROI.
1. 5+ years of experience in marketing. 2. Proven experience in campaign management and execution. 3. Actively engaged in web3 community, with demonstrable involvement. 4. Strong analytical, organizational, and communication skills. 5. Bilingual proficiency in English and Chinese languages is required 6. B.S. or M.S. degree in relevant field
Bonus
Map For Jobs — Web3行业的求职地图