Due to their ongoing expansion, there is now an opportunity for an experienced copywriter to join our team. As a copywriter, you will produce crypto/blockchain-related content for LBank channels across the Latin America region. You will work with the marketing team to create relevant content to educate the market and acquire new customers. In addition, we need someone passionate about the Crypto ecosystem who is always willing to update himself and seek new areas of activity. A curious person. Lbank is one of the largest crypto exchanges in the world and is expanding its area of operation to LATAM, and we need someone who will face this challenge with determination and resilience. Responsibilities ● Work directly with the Head of Content to ensure content requirements are fulfilled. ● Develop and write a wide range of marketing copy and content, including web copy, creative copy and video scripts, blog articles alongside the occasional byline and op-ed, paid and organic social media content, and copy for other owned communication channels. ● Landing Pages - create content and provide optimizations to existing content. ● Press Releases - get crypto news out there and get it trending. ● Blogs writing and topic research. ● Be able to produce content using SEO strategies. ● Optimize content according to SEO. ● Whitepapers and Infographics production. ● Independent and original writing ability, writing good in-depth articles in the blockchain/crypto industry according to the company’s needs. ● Be Responsible for industry market research, analyzing industry status and trends, and providing valuable industry information. ● Develop a deep understanding of the brand alongside our products and users. ● Produce copy that can inspire, educate, and persuade. ● Turning complex concepts into clear, concise, compelling copy
Requirements ● High proficiency as a copywriter, being able to change between content types at a whim ● On-page SEO knowledge ● Spanish and Portuguese(Brazil) fluency. ● Spanish or Portuguese(Brazil) native speaker. ● Excellent communication skills. ● Have profound writing ability, can edit and organize various articles; ● General passion and expertise in blockchain and crypto. ● Ideal candidates should be natural leaders with a marketing/advertising agency background. ● Portfolio link on the resume.
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